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HUMAN SENSES If human beings has 5 senses, touch, sight, hearing, scent and taste, others say there is such a thing as the six sense, ability to sense supernatural presence. Other say maybe we have the 7th sense. It is natural for us to think of business, the innate tendency with in to think of sustenance. At Ecom102, we say there is such a thing as the 8th SENSE. It is the ability to see, and understand human behaviour people behind the internet. It is your intuition that can help sell more. THE 8th Sense Webinar series is Ecommerce102's commitment to help the Philippine e-commerce environment develop into smart entrepreneurs online. It is important we know what will work online and how can we make it work to create more sells. |
WHAT IS A MARKETING PLAN ?
Overview for Digital Marketing Campaigns
VIDEO PASSWORD eCom102/IGO888
Overview for Digital Marketing Campaigns
VIDEO PASSWORD eCom102/IGO888
WHAT IS A MARKETING PLAN ?
Strategies and Concepts
VIDEO PASSWORD eCom102/IGO888
"THE 8TH SENSE"
Your Intuition Online
FOUNDATION OF FACEBOOK RACKET
The 8th Sense Part -2
Looking Closely an In-depth Discussion
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Imaging Principle for Facebook Advert – Overview GETTING DISAPPROVED:
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GOOD PROTHOGRAPHY:
I believe using sponsor ads original photography is always a good practice to be considered. Aside from being original, it also allows you do stand out among images being use pull out from google.
I also believe as best practices do not be afraid to model for your own page. If you will do so of course you need to do it in good taste consistent to the totality of your own online business matched with the BRAND IMAGE you like for yourself.
Modeling for your own online biz results to:
Imaging Principle for Facebook Advert – Overview GETTING DISAPPROVED:
- 1) Avoid using text on your ads. Aside from size limitation, text would be so little to be readable anyway. FB will only allow 20% of the whole sponsor ad in text. The only exception is if the text is a recognized logo. For practical reason and because it is also an FB rule 80% of your should be in image/s form 20% are text or letters. Now occasionally you will see other ads in full text being advertise on your right as sponsor ads., you may ask it is permitted?
- WE DO NOT KNOW! It is our guess it is probably an old sponsor ads recycled before the 20% – 80% text rule.
- 2) You can’t use logo’s of known companies like GOOGLE, YAHOO, EBAY, PAYPAL, others. One who can use such logo’s on their ads are only those who have authorized accounts. In fact you can’t use the word google on the sponsor ad text column. Other known logo’s of multi-national companies may also have restriction to use. You can try to know which is which, it in the event you will get disapprove no worries, at least you know it is not allowed or that logo may have infringement issues.
- 3) When your sponsor ads gets disapprove, do not worry, it will not mean your account would be suspended. It also does not really mark your account for any penalty or violation. It is just that your ad is not allowed. What you can do is just to edit or make some changes on the images of the add then try to post it again.
—————————————-
GOOD PROTHOGRAPHY:
I believe using sponsor ads original photography is always a good practice to be considered. Aside from being original, it also allows you do stand out among images being use pull out from google.
I also believe as best practices do not be afraid to model for your own page. If you will do so of course you need to do it in good taste consistent to the totality of your own online business matched with the BRAND IMAGE you like for yourself.
Modeling for your own online biz results to:
1) TRUST - you put yourself out there it means to so many you have nothing to hide. You will give an impression you did not do wrong to anyone. Having no fear is confidence that is enigmatic and attractive to the online community. Good images of you, especially if you are pretty or good looking or you can make yourself look nice tends to attract people and in general perceive you to be believable and trust worthy.
2) ORIGINALITY - is not limited to your own picture, you can mix and match images from other images, you can layer, you can mixed it with google capture picture to your original photos. You need to be very creative, you need to have a good eye for what looks good. You need to have basic photoshop skills, or hire someone who knows how.
3) OVERDOING IT – Now you need to be careful in over doing it. It can’t be always all about you otherwise you will appear concieted, sick or self centered. Also understand the more you put yourself out online the more you subject yourself critical eyes. So you need to balance using yourself as a model for your online imaging and not appearing SICK with narcissism.
How do you do that?
a) Frequency - You need gaps in posting images for business ads using your self as a model, so you will still use images for your ads that is not you to keep the campaign runing with out you being too expose.
b) Timing - It has to be posted with sensibility to what is trending or what is current. If you are modeling for your business and you need to apply the principle of timing it is safe if post your self image as a response to a current event.
c) Posing - It needs to be natural, it should appear as if it is not a pose even if you are posing. Pose for shots that are somewhat candid and sincere. To do that in posing think of things that can make you really feel real emotions. Be artistic about it but it should not look ackward or trying hard to be different. The art factor needs to be natural and it needed to be consistent to your business message.
4) PROFESSIONALLY DONE – If you will put your self out there among millions of FB audience you need a good photograher or your need to have the basic understanding of what is a good photography.
2) ORIGINALITY - is not limited to your own picture, you can mix and match images from other images, you can layer, you can mixed it with google capture picture to your original photos. You need to be very creative, you need to have a good eye for what looks good. You need to have basic photoshop skills, or hire someone who knows how.
3) OVERDOING IT – Now you need to be careful in over doing it. It can’t be always all about you otherwise you will appear concieted, sick or self centered. Also understand the more you put yourself out online the more you subject yourself critical eyes. So you need to balance using yourself as a model for your online imaging and not appearing SICK with narcissism.
How do you do that?
a) Frequency - You need gaps in posting images for business ads using your self as a model, so you will still use images for your ads that is not you to keep the campaign runing with out you being too expose.
b) Timing - It has to be posted with sensibility to what is trending or what is current. If you are modeling for your business and you need to apply the principle of timing it is safe if post your self image as a response to a current event.
c) Posing - It needs to be natural, it should appear as if it is not a pose even if you are posing. Pose for shots that are somewhat candid and sincere. To do that in posing think of things that can make you really feel real emotions. Be artistic about it but it should not look ackward or trying hard to be different. The art factor needs to be natural and it needed to be consistent to your business message.
4) PROFESSIONALLY DONE – If you will put your self out there among millions of FB audience you need a good photograher or your need to have the basic understanding of what is a good photography.
Photography
by http://www.ecom102.com/401/login.php?redirect=/erick-kalugdan.html
PAGE PASSWORD sangre***
by http://www.ecom102.com/401/login.php?redirect=/erick-kalugdan.html
PAGE PASSWORD sangre***
PART-2
PHOTOSHOP WORKSHOP SKILLS ENHANCEMENT
By Jerson Frange - Overview
VIDEO PASSWORD- Ecom102IGO***
PART-3
PHOTOSHOP WORKSHOP SKILLS ENHANCEMENT
By Jerson Frange - Hands-on/Tutorial
VIDEO PASSWORD- Ecom102IGO***
This is where you will change your FB URL.
NOTE there are categories on FB that required
25 likes before an FB URL can be change.
TIME TO CREATE AN FB LIKE PAGE / FB ADVERT
VIDEO PASSWORD- sangre***
NOW creating your FB LIKE PAGE with Photography and Photoshop skills you can easily promote your products or services on the whole community of FB. To reach the right audience and the sufficient number of visitors we strongly suggest use the FB sponsor ads.
UPDATES ON FACEBOOK ADS -
Advertising using NEW Facebook Ad Manager Format
Advertising using NEW Facebook Ad Manager Format
NOTE: Before you advertise on FB, to have a higher chance to yield a result base on your page objective. Be sure you are prepared with --
1) Good timeline banner poster, engaging and LIKEABLE. Do not overload the banner with product or business info, just suggest.
2) Create a basic about you or about your business. Do not make it long, the website should carry more information details about you and what you do.
3) FB like page uploaded product images complete with details, price, promo ( if there is any ) and a link to the page FB visitor can purchase.
4) Link a website ready to take in orders - detailed product info, add paypal BUY IT NOW, or other payment options, SHIPPING Policy.
TARGETING and BUDGET
It is important you go through "The 8th Sense" it is the lecture presented above. Review it again to be sure your campaign is targeted to the right audience. It will spell a big difference for a successful campaign if your advertisement is hitting the right people.
