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STARTEGY - LIKE / SALE GENERATION

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 "Sponsor Advert"  of www.facebook.com
This is explanation and actual navigation with comprehensive lecture of significant menus.
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FACEBOOK RACKET 2.0 

Actual execution of campaign/s for possible objectives as hands-on case study. 
When you reach FB-2.0 you should be prepare in creating your own fb campaign 
with application of the given principles at the 8th sense and FB-1.0. This point is crucial 
for you to go through market test, execution of actual bid click,  per impressions, per link or combination of all its applications. 
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FACEBOOK RACKET  
is progressive it continuously gives update, 
what is new and how we can leverage on it. 
Boost Post - FEEDS 


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FACEBOOK RACKET 
is progressive, continuously giving update. 
What is new and how we can leverage on it. 
UPDATE 2nd First week of July 2013- Advert Manager


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FB vs Google 
" what graph app of fb can do"


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Case Study 
With Mayumi Organics and Niko Bolente for Power Editor 


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LECTURE :  

Period of Execution - Timing, schedule, duration.  When to execute and how long is the execution of your campaign is determine by research, study and evaluation.

  • Part of the plan should identify “Market Place/ Online Venues” to execute a campaign, in doing so you will be needing evaluation on plaftform that can run your campaigns. This understanding is important to determine the best timing, campaign duration and cost of application.
  • Period of execution should include market test or split test during campaign runs. In the process of market test be prepared to change concept, it maybe required depending on how the market is reacting to your campaign.  Be open to supplement or complement a marketing run in the event the desired result is not materialising during a given campaign period.
  • Compounded layers of marketing execution are a series of campaign runs that supplement or complement a concurrent execution.
Do understand marketing is convincing people to do precise action. On the internet the absent of a physical interaction   “in away” makes convincing impersonal and harder.  That is a factor to hindrance an immediate response.  Most of the times it will take series of convincing before someone will do the action you are trying to achieve. And in reality it will take more time for a marketing effort to be converted as a direct sale.  Therefore you need time to run a process of suspecting, awareness drive, lead generation, incubation activities, intended to lead to sales conversion.

  • Suspecting — Test Market Campaigns
  • Awareness Drive – Branding Activities such as banner ads, per impression, per clicks.
  • Lead Generation – Captured Inquiries.
  • Incubation Establishing Relationship –
    • Social Media – Blogging, Social Network Interactions, featured stories on other online networks.
    • Online Events – Contest, Coupons, Webinars, other creative stuff to retain traction.
The above specs are a process that creates a compounded layer of marketing executions which will involve creativity, thinking, flexibility and TIME.

D) Budget – marketing allocation is part of investment/ capital when business is penetrating the market. It can also be part of the day to day operational expense.

Online two types of marketing allocation:

  • 1)     Personal Man Hour/Your Time. You will become very social online.
  • 2)     USD/Php for buying other people time and/or leveraging on application (Per Click or Per Impression).




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Edison Victorino
Facebook MLM Related Question



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